Privacy Policy

Last updated: June 24, 2026.

This Privacy Policy explains how Watts & Wild ("we", "us", "our") collects, uses, shares, and protects information when you visit wattsandwild.com (the "Site"). It also sets out your rights under the EU and UK General Data Protection Regulation (GDPR) and the California Consumer Privacy Act as amended by the CPRA (CCPA). By using the Site, you agree to this policy.

Who we are (data controller)

Watts & Wild is the data controller responsible for your personal information on this Site. You can reach us about any privacy matter through our contact page.

Information we collect

• Information you give us. If you email us or subscribe to our newsletter, we receive your email address and any message you send.
• Usage data. Like most websites, our servers and analytics tools automatically record data such as your browser type, device, approximate location derived from your IP address, pages visited, referring page, and time on the Site.
• Cookies and identifiers. We and our partners use cookies, device identifiers, and similar technologies, as described below.

Cookies and advertising

We use cookies to understand how the Site is used and to support advertising. For visitors in the European Economic Area, the United Kingdom, and Switzerland, advertising and analytics cookies are only set after you give consent through our consent banner, which works with Google Consent Mode.

Third-party vendors, including Google, use cookies to serve ads based on a user's prior visits to this and other websites. Google's use of advertising cookies enables it and its partners to serve ads to you based on your visit to our Site and other sites on the internet.

You can opt out of personalized advertising through Google's Ads Settings at google.com/settings/ads, opt out of other vendors at aboutads.info and youronlinechoices.eu, and manage or disable cookies in your browser settings. You can also change your consent choices at any time using the privacy controls on the Site.

How we use information, and our legal bases (GDPR)

We use information to operate and improve the Site, respond to your messages, send our newsletter if you subscribed, measure audience, and display advertising. Where the GDPR applies, we rely on these legal bases:

• Consent for advertising cookies, personalized ads, and the newsletter. You can withdraw consent at any time.
• Legitimate interests for basic, privacy respecting analytics, site security, and preventing abuse.
• Legal obligation when we must keep or disclose data to comply with the law.

Sharing

We do not sell your personal information for money. We share data only with service providers that help us run the Site (such as hosting, analytics, email, and advertising partners, including Google), or when required by law. Some sharing for personalized advertising may count as a "sale" or "sharing" under California law, and you can opt out as described below.

International transfers

Our providers may process data in the United States and other countries. Where data leaves the EEA or UK, we rely on appropriate safeguards such as the European Commission's Standard Contractual Clauses.

Data retention

We keep newsletter data until you unsubscribe, and analytics and advertising data for the period set by those services. We do not keep personal data longer than needed for the purposes above.

Your rights in the EEA and UK (GDPR)

If you are in the EEA or UK, you have the right to access your data, correct it, delete it, restrict or object to processing, request portability, and withdraw consent at any time. You also have the right to lodge a complaint with your local data protection authority. To exercise any right, contact us through our contact page and we will respond within the time the law allows.

Your rights in California (CCPA and CPRA)

If you are a California resident, you have the right to know what personal information we collect and how it is used and shared, to request access to or deletion of that information, to correct inaccurate information, and to opt out of the "sale" or "sharing" of personal information for cross context behavioral advertising. We do not sell personal information for money, and we will not discriminate against you for exercising your rights. In the past 12 months we may have collected identifiers (such as IP address and cookie IDs) and internet activity (such as pages viewed). To exercise your rights, including Do Not Sell or Share My Personal Information, use the consent controls on the Site or contact us through our contact page.

Children

The Site is not directed to children under 13, and we do not knowingly collect personal information from them. If you believe a child has given us data, contact us and we will delete it.

Changes

We may update this policy from time to time. We will revise the date above when we do.

Contact

Questions or privacy requests can be sent through our contact page.